# Helmet Hairworx > Helmet Hairworx is a premier hair salon nestled in the heart of Atlanta, GA, dedicated to delivering exceptional hair care services tailored to every client's unique style and personality. Our talented team of skilled stylists brings passion, creativity, and expertise to every appointment, whether you're looking for a fresh cut, vibrant color, sleek blowout, or a complete hair transformation. We pride ourselves on staying ahead of the latest trends while honoring timeless techniques, ensuring every client walks out feeling confident and beautiful. At Helmet Hairworx, we believe that great hair has the power to elevate your entire look and boost your self-confidence, which is why we take the time to truly listen to your vision and bring it to life. Come experience the difference at Atlanta's go-to destination for stunning, head-turning hair that speaks for itself. - Business type: Salon --- ## Core Pages - [Home](https://www.helmethairworx.com/): Overview of Helmet Hairworx — who we are and what we offer - [About](https://www.helmethairworx.com/about/): Company background, mission, and our story - [Services](https://www.helmethairworx.com/services/): Browse our full service catalog with descriptions and pricing - [Team](https://www.helmethairworx.com/team/): Meet our staff and specialists - [Contact](https://www.helmethairworx.com/contact/): How to reach our team and get in touch - [Blog](https://www.helmethairworx.com/blog/): Tips, trends, and updates from our team - [Join Our Team](https://www.helmethairworx.com/join-our-team/): --- ## Locations ### 970 Piedmont Avenue Northeast Atlanta, GA 30309 - Address: Atlanta, 970 Piedmont Avenue Northeast - Phone: (404) 815-1629 - Email: helmetmidtown@bellsouth.net - Hours of operation: Monday: 10:00 AM–07:00 PM, Tuesday: 11:00 AM–06:00 PM, Wednesday: 10:00 AM–08:00 PM, Thursday: 10:00 AM–08:00 PM, Friday: 10:00 AM–08:00 PM, Saturday: 09:00 AM–08:00 PM, Sunday: 10:00 AM–06:00 PM #### Reviews > "My hair still looks stunning after visiting Helmet for the first time about a month ago. I used the Groupon Promo and was slightly apprehensive doing so. The deal honestly seemed too good to be true (I figured there was some catch hidden in the disclaimer) - but this was not the case at all. Rachel was my stylist and she did an amazing job - provided me with top notch service, kept me laughing the whole time with great conversation, and had me leaving there feeling like I had just gotten a makeover 💋. I got partial highlights, cut, shampoo, style, and added some conditioning upgrade since I only paid about $36 for the services. 😊 I only got about 1.5" off but my hair looked (and felt) better than it ever had. Helmet was even nice enough to accommodate my last minute appointment and I learned that Rachel offered to stay late to do my hair. I am certainly glad she did! I already made my next appointment since they offered a discounted rate for booking your next appointment when you checked out. The entire staff went above and beyond to provide ecceptional service. The atmosphere also added a truly unique touch. I don't know of many trendy salons are situated in an 100+year old home right off of Piedmont. Did I mention they also had parking right out front! And this is for a place thats near the very busy (and trendy) corner of 10th and Piedmont. If you want to save $20 mention my name when you are making your appointment/checking out and they should hook you up. Hope your hair turns out as great as mine did. Thanks Rachel - you did a fantastic job and made me look and feel good!" — Allison Varnell (Google, ★5) > "A 10/10 every time. Ford does an excellent job and I would recommend him to anyone looking for a great haircut and experience!" — Christopher Lewis (Google, ★5) > "Dana is a wizard with different types of hair. I have very long, thick, crazy color hair she has made manageable, but the first time I've seen her magic was for men's styles and that referral changed my hair life. 😊 Not only is she down to chat about anything, she has executed on my vision of a dark blue head of hair that has been difficult to achieve without her expertise in color, understanding of my hair type and a high level of trust. Highly recommend asking for her!" — Aly Agda (Google, ★5) > "The entire staff was very welcoming and friendly! The salon itself was very clean and peaceful. Nick offered me some delicious infused water. My stylist DANA omg AMAZING!! She helped me to pick a beautiful color . I was so relaxed and pampered through the whole experience. She gave me blow out and my hair never looked or smelled better!! I ABSOLUTELY love her!! I’ll definitely be back !" — Danielle Moore (Google, ★5) --- ## Services ### [Love Your Hair](https://www.helmethairworx.com/services/love-your-hair/) The most important thing you wear. Service prices vary by stylist and are based on demand, experience, hair density, and length. - [Salon Haircut](https://www.helmethairworx.com/services/love-your-hair/salon-haircut/) — $65 - $125: Longer to shorter, includes blowdry and style. - [Barber Haircut](https://www.helmethairworx.com/services/love-your-hair/barber-haircut/) — $50 - $75: ### Style choices are everything. We can help. **Love your Color** Whether it's grey-blending, subtle highlights, or a whole new look, we partner with the best color lines to bring you every possibility. **Love the Details** One of the most important details in your haircut is the hairline at your nape. Did you know that most men have never even been given an option on how theirs could look? A natural hairline will grow in better, is often cleaner and neater for a longer period of time, and is considered the mark of an expensive haircut. **Love your Texture** An ongoing design element in many men's haircuts, texture plays a significant role in making a cut appear visually interesting and touchable. Texture is an effective way to send a carefree message: I'm fun; I'm a little dangerous; and I don't take myself too seriously! - [Hair Extensions - NEW!](https://www.helmethairworx.com/services/love-your-hair/hair-extensions---new/) — Consultation Required: Elevate your look with tailor-made solutions during a personalized consultation with our expert stylists. - [Scalp Facials - NEW!](https://www.helmethairworx.com/services/love-your-hair/scalp-facials---new/) — Consultation Required: Designed to nurture your scalp and promote healthier hair growth. - [Conditioning Treatments](https://www.helmethairworx.com/services/love-your-hair/conditioning-treatments/) — Specialty Conditioning Treatment: $45 - $65 - Aveda Deep Conditioning (Express Enhancement): +$25: Specially formulated to restore vibrancy and silkiness. ### [Love Your Color](https://www.helmethairworx.com/services/love-your-color/) - [Balayage](https://www.helmethairworx.com/services/love-your-color/balayage/) — $150 & up: A freehand hair coloring technique that creates a soft, natural blend of light and shade for a sun-kissed effect. - [Highlights](https://www.helmethairworx.com/services/love-your-color/highlights/) — $150 & up: Designed to create depth, dimension, and a vibrant glow. - [Single Process Color](https://www.helmethairworx.com/services/love-your-color/single-process-color/) — $70 & up: ***Pricing and time depend on density and length.*** - [Tone and Glow](https://www.helmethairworx.com/services/love-your-color/tone-and-glow/) — Shine Glow: +$25 - Color Glow: +$25 - Toning Gloss: +$25: *Express Enhancements* - [Grey Blending For Him](https://www.helmethairworx.com/services/love-your-color/grey-blending-for-him/) — $25 & up: ***Express Enhancement*** ### [Love Your Style](https://www.helmethairworx.com/services/love-your-style/) - [Styling](https://www.helmethairworx.com/services/love-your-style/styling/) — Blowdry and Style: $60 - $85 - Blowdry and Flat-Iron: $60 - $85 - Formal Style and Updo: $100 & up: Let us do the work for you for flawless hair. - [Texture](https://www.helmethairworx.com/services/love-your-style/texture/) — Texture Wave: $130 & up - Relaxer: $75 & up - Keratin / Smoothing: $200 & up: Add some texture or go for a sleek, straightened look. - [Waxing](https://www.helmethairworx.com/services/love-your-style/waxing/) — Brows: $15 - $20 - Lips: $10 - Brows & Lips: $25: *Express Enhancements* --- ## Team ### Jeremy Matthews — Master Stylist | Education Director Meet Jeremy, your go-to mane magician, ready to sprinkle some hair magic and pampering vibes your way. Hailing from the heart of Alabama, he brings that southern charm and hospitality to every snip and style. His journey in the world of hair began at Paul Mitchell in Tennessee (way back when). Specializing in men's grooming and lived-in color, he’s all about helping you find that perfect balance between polished and effortlessly cool. Need a fresh fade or a subtle balayage? Consider it done! When I'm not crafting stunning hair masterpieces, you can catch me indulging in my guilty pleasures. Whether it's sipping on coffee as sweet as yours truly, binging on "Devil Wears Prada" or "The Hangover", or sneaking a handful of Peanut M&M's (shh, don't tell!)I'm all about those little moments of joy. When it comes to self-care, you'll find me unwinding with a manicure, diving into a good book, or indulging in some deliciously trashy TV. One of the highlights of my career? Winning Best Hairstylist of Atlanta, a moment that reminds me why I pour my heart and soul into making each client feel their absolute best. So, why did I choose Helmet as my hair home? Simple: I'm a sucker for good vibes, and Atlanta's got 'em in spades. Plus, who could resist the chance to join a community that celebrates individuality and creativity? So, whether you're in need of a trim, a transformation, or simply a shoulder to lean on during your hair journey, I'm here for you, ready to sprinkle a little magic and a whole lot of love into every snip and style. Let's make some hair dreams come true, shall we? “I know your generation relied on flowers and your fathers permission but it's 2019, and unless you're Amish, nudes are the currency of love.” - [Instagram](https://instagram.com/2onthesides/) [View Profile](https://www.helmethairworx.com/team/jeremy-matthews/) ### Sunnie Craven — Senior Stylist Meet Sunnie, your resident Taurus hairstylist, here to sprinkle a little magic and a whole lot of style into your hair journey. My journey in the world of hair began at the Aveda Institute, where I honed my skills and discovered my love for transforming locks into works of art. Specializing in balayage and fantasy colors, I'm your go-to gal for those dreamy, Pinterest-worthy hues that'll have heads turning wherever you go. And whether you're channeling your inner mermaid with ocean blues or embracing your fiery side with vibrant reds, I'll make sure your hair dreams become a stunning reality. When I'm not busy painting hair canvases, you'll find me indulging in life's simple pleasures. Picture me sipping on coffee with a generous splash of creamer (because let's be real, it's basically a hug in a mug), obsessing over Nerds gummy clusters, and soaking up the serene silence on my drive to work. But it's not all about the hair, darling. Outside the salon, you'll find me soaking away the stress of the day in a hot bath, catching up on much-needed sleep, or immersing myself in the enchanting scents of a honeysuckle candle. One of the highlights of my career? Meeting the legendary Nick Arrojo, a moment that fueled my passion for hair and left me feeling inspired to push the boundaries of creativity even further. And speaking of inspiration, why did I choose Helmet as my hair home? Simple: the vibe, the location, and the commitment to continued education. - [Instagram](https://instagram.com/SunnieStylesHair/) [View Profile](https://www.helmethairworx.com/team/sunnie-craven/) ### Rachel Laughlin — Senior Stylist Meet Rachel, the Gemini hairstylist with a penchant for pop punk and a love for all things Adam Sandler. Coming from Northside, Canton, GA, Rachel's journey through Roffler Moler and Toni & Guy has led her to specialize in blonding and lived-in foilyage, bringing her clients' hair dreams to life. Fueling her days with Diet Coke and Reese's Pieces, Rachel cruises to work jamming out to 2000s pop punk, proving it's not just a phase. Her go-to product, B&B Hairdressers Invisible Oil Primer, keeps her clients' hair healthy and vibrant. A standout memory in Rachel's career? When her husband, Dwayne "The Rock" Johnson, complimented her client's split dye color, showcasing her talent and earning her a metaphorical hair flip. Rachel values sharing her techniques with clients and fellow stylists alike, ensuring everyone understands the "why" behind her methods. When it comes to self-care, Rachel indulges in rest and massage to soothe her crunchy bones. With a love for Bergamotto di Calabria candles and a knack for spelling any word she knows, Rachel is a true gemini - adaptable, multifaceted, and always ready to embrace her quirky side. At Helmet, Rachel found her tribe of misfits and weirdos, creating her chosen family in the most unexpected of places. ***“Should have burned this place down when I had the chance”*** - Michael Scott - [Instagram](https://instagram.com/cosmetox/) [View Profile](https://www.helmethairworx.com/team/rachel-laughlin/) ### Grace Moncrief — Senior Stylist Grace Moncrief, a Cancer through and through, is all about creating magic behind the chair with her vivid color transformations and effortlessly cool, shaggy layers. Fueled by iced vanilla lattes and inspiration from her style icon, Hayley Williams, she’s always ready to bring her clients’ dream hair to life. Whether she’s belting out tunes to “Into the Rift” by Quarters of Change on her drive to work or reminiscing about her favorite career moment—teaching a lived-in vivid class at her alma mater—Grace is passionate about making each person who sits in her chair feel like the best version of themselves. Hailing from Sandy Springs, Georgia, and a proud graduate of Gwinnett Technical College, Grace has a creative spirit that extends beyond hair. When she’s not rock climbing or playing the drums, you’ll find her curled up in bed with her cat, controller in hand, mastering Zelda as her ultimate form of self-care. With her favorite product, Metal Detox, always on hand, she’s ready to tackle any hair challenge with kindness, patience, and a little touch of magic. At Helmet Hairworx, Grace found the perfect environment for her creativity to flow, and she loves being part of a team that encourages her to grow her knowledge and skills. She lives by the words of the wise Spongebob: “If you believe in yourself and with a tiny pinch of magic, all your dreams can come true.” And, speaking of magic, her hidden talent? She’s a beta Mario Kart champion (though she might be humble about it). With a love for bourbon pumpkin candles and chocolate pretzels, Grace is the type of stylist who listens deeply, dreams big, and never stops chasing her creative passions. If she were an animal? Without a doubt, she’d be a cat—fierce, curious, and always landing on her feet. - [Instagram](https://instagram.com/gracesgroovyhair/) [View Profile](https://www.helmethairworx.com/team/grace-moncrief/) ### Alan Zubay — Senior Stylist Meet Alan Zubay, the Capricorn hairstyling guru straight outta ATL! With a coffee addiction so strong, it could power a rocket, Alan's got the magic touch when it comes to short cuts. He channels his inner rebel with a nod to style icon Mike Ness. On his daily drive to HELMET HQ, he's jamming out to SilverSun Pickups, Of Monsters and Men, and Social Distortion. His secret weapon? Bumble Sumo Clay is his go-to for crafting those killer looks. Outside of the salon, you catch Alan finding his zen in a yoga class or indulging in some '80s movie/music trivia (seriously, don't challenge him). What made him choose Helmet? The awesome vibe and the freedom to be his true, quirky self! ***"If you want to improve, be content to be thought foolish and stupid"*** - Epictetus [View Profile](https://www.helmethairworx.com/team/alan-zubay/) ### Dan Adams — Master Barber Introducing Daniel Adams, the Leo hairstylist with a passion for fades and tapers, hailing from the Lone Star State of Texas. Graduating from Spring Arbor University, Daniel found his calling in the world of hair, specializing in creating sharp and precise cuts. Daniel doesn't drink coffee but enjoys his tunes on 98.5 FM during his commute to work. His favorite product, Sumo Clay, helps him craft impeccable styles for his clients. Outside the salon, Daniel's hobby revolves around his beloved dogs, who he considers a full-time job in themselves. He says his favorite memory is the day he received his first pair of scissors, marking the beginning of his journey in the industry. For Daniel, ensuring every client leaves his chair happy with his work is paramount. Self-care for him involves hitting the gym, getting enough sleep, and unwinding at the beach. Choosing Helmet as his hair home was a natural choice, having completed his apprenticeship under the guidance of the big boss man. ***“Mean people suck.”*** [View Profile](https://www.helmethairworx.com/team/dan-adams/) ### Andre-Cristian — Core Stylist Meet Andre Cristian — precision artist, educator, and Toronto-born trendsetter with a double espresso in hand and a vision that’s always five steps ahead. A Virgo sun with Wood Rat energy, Andre blends detail-oriented craft with unstoppable momentum. Educated at the Aveda Institute and sharpened by years in the industry, his specialties include precision cutting, bold color artistry, and creative transformations that feel both intentional and elevated. His professional north star? Building future legends through education, training, and beauty business leadership. Influenced by icons like Virgil Abloh, Vernon François, and Dapper Dan—and vibing to Pharrell-meets-Rick Owens futurism—Andre’s aesthetic is genre-blending, luxury-casual, and unapologetically next level. His favorite career moment? Becoming an educator and watching the stylists he’s mentored step into their power. Whether he’s on two wheels snowboarding or BMX riding, curating a look that drips in quiet luxury, or bumping neo-soul and Key Glock playlists that make him feel like the main character, Andre does everything with intention. His favorite products reflect that: Absolut Repair Oil by L’Oréal, BB High Drama Styling Foam, and Texture Spray—because performance matters. For Andre, self-care is a ritual of meditation, the gym, grooming, shopping, and globetrotting. He’s drawn to candles that smell like ambition—think sandalwood, amber, and tonka bean—and his spirit animal, the Black Panther, says it all: rare in expression, master of the shadows, protector of the culture, and a force you won’t forget. Why Helmet? “Helmet matched my evolution. It felt less like a salon and more like a throne room for creators.” Favorite quote: “The future belongs to those who can see it before it arrives.” And trust—Andre already sees it. - [Instagram](https://instagram.com/andre.cristianhair/) [View Profile](https://www.helmethairworx.com/team/andre-cristian/) ### Matty Beal — Core Stylist Meet Matty Beal, the Scorpio hair wizard from Albany, GA, with a flair for the fabulous! A Paul Mitchell The School Atlanta alum, Matty's specialty is creating vivid hair moments that are as sweet as his dessert-like coffee. His style icons? Think Fairuza Balk’s Nancy from *The Craft* meets Baby Spice. Movie nights are all about *Spice World*, with Reese's in hand, of course. Matty's car rides are a wild mix of hardcore Drum and Bass or deep dives into the *Red Handed* true crime podcast. He's a master of the scalp exfoliator and a DJ/upcycling enthusiast. Career highlight? Shampooing Regina George herself! Passionate about making clients feel safe to express themselves, Matty’s all about those intense, self-expressive vibes. Self-care for Matty is a delightful blend of tequila, candles, bubble baths, and *Charmed* reruns. His favorite candle scents are a toss-up between cucumber melon and fresh laundry. Drawn to Helmet Hair Home for its timeless charm, Matty lives by Thoreau's words: “Whoso would be a man must be a nonconformist.” With a hidden talent for standing back handsprings and a spirit akin to an anxious Chihuahua, Matty is here to sprinkle a bit of magic and whimsy into every hair adventure! - [Instagram](https://instagram.com/MattyBhaircare/) [View Profile](https://www.helmethairworx.com/team/matty-beal/) ### Stephen James — Core Stylist Meet Stephen James, a Pisces with a flair for transformation and making people feel their best. Born and raised in Woodstock, Georgia, Stephen sharpened his skills at the Toni & Guy Academy, specializing in long layers, undone texture, and sun-kissed highlights. His style inspiration? None other than Lady Gaga, bringing boldness and creativity into every look. When he’s not behind the chair, you can find Stephen indulging in bubble baths, napping to music, or catching the latest flick at the movies. His love for Hershey’s Cookies N Creme knows no bounds (though he’s an equal-opportunity candy enthusiast), and his favorite product to work with is Bumble and Bumble's Dryspun Texture Spray for that effortless finish. Stephen’s commute soundtrack ranges from Glorilla to Gaga, depending on his vibe, and his dream of joining Helmet became reality when he found a team with good energy and top-tier education. His favorite career moment? Getting hired at the salon he’d always envisioned for himself. With a passion for the small, memorable moments (just like the elephant he’d be if he were an animal), Stephen embraces Maya Angelou's wisdom: "We may encounter many defeats, but we must not be defeated." Oh, and he’s double-jointed—but he’s convinced his true hidden talent is still waiting to be discovered. In the meantime, visit his chair for the talent we already know he has: helping you manifest your unique look. - [Instagram](https://instagram.com/StephenJstylez/) [View Profile](https://www.helmethairworx.com/team/stephen-james/) ### Shelby Beall — Core Stylist Meet Shelby — a sharp-witted Libra with a love for bold color, big plants, and even bigger heart. A native Atlantan and Aveda-trained artist, Shelby specializes in curls, balayage, and vivids, creating hair that speaks volumes—literally and metaphorically. Inspired by the effortlessly cool Kristen Stewart, she approaches her craft with the same unapologetic edge and authenticity. Her go-to product? Bumble & Bumble Curl Crème, of course. Shelby’s superpower is helping people creatively and confidently express their identity through hair. One of her favorite career moments? Giving a gender-affirming haircut that brought her client to joyful tears. For Shelby, hair is more than a service—it’s a statement. When she’s not behind the chair, you’ll find her devouring books, buying yet another plant she definitely doesn’t need (she’s up to 21), or listening to her favorite psychological deep-dive podcasts. Her candle scent of choice? A grounding blend of sandalwood and cedar—perfect for decompressing after a day of transformation. Shelby chose Helmet because it’s a space that celebrates individuality, creativity, and authenticity—for both the team and the clients. Her hidden talent? She can (and will) crush a debate anytime, anywhere. She’s got a quick mind, a sharp tongue, and a soft spot for Twizzlers. Spirit animal? HeiHei the chicken—chaotic, loyal, and somehow always ends up where they’re meant to be. As RuPaul famously said: “You can call me whatever you want as long as you call me.” And we call Shelby one of the greats. - [Instagram](https://instagram.com/shelbyxscissors/) [View Profile](https://www.helmethairworx.com/team/shelby-beall/) ### Karl John — Junior Stylist Meet Karl, our stylist with his finger on the pulse of midtown. Hailing from Detroit and trained at Aveda, Karl’s cuts are as sharp as his wit, and he’s always ready to connect with his guests and make them feel like a million bucks. Inspired by the effortlessly cool Daphne Guinness, Karl brings an edgy vibe to everything he does. Outside of the salon, you might find him serenading his piano or deep into a competitive game—he’s got a hidden talent for strategy and loves to win! His favorite career moment? A special one-on-one haircut with his dad that led to both a great cut and some unforgettable bonding time. Karl starts each day with a carefully crafted morning routine and an extra shot of espresso to get him ready to tackle the world. His favorite product, the Awaken line for scalp facials, helps him keep his clients feeling refreshed and fabulous. With the scent of leather and musk in the air, he’s ready to take on anything the day throws at him. He’s all about making people feel good, and his favorite quote from Oscar Wilde says it best: “There is only one thing in the world worse than being talked about, and that is not being talked about.” And if Karl could be any animal? He’d be a dolphin—playful, sharp, and always a step ahead! - Hours of operation: Monday: 10:00 AM–07:00 PM, Saturday: 12:00 PM–08:00 PM, Sunday: 12:00 PM–07:00 PM - [Instagram](https://instagram.com/bykarljohn/) [View Profile](https://www.helmethairworx.com/team/karl-john/) ### Cameron Goff — Junior Stylist Originally from Cumming, Georgia, Cameron traded paintbrushes for color bowls—and lucky us that he did. With an art degree from Kennesaw State and advanced training from Aveda, his background in fine art brings a painter’s precision and a pop of creativity to every head of hair. Color is his canvas, and his goal? To make you feel just as fabulous as your hair looks. Cameron’s favorite part of his journey so far? Graduating and stepping into the industry with shears in hand and dreams in tow. His calm energy, eye for detail, and love for vibrant transformation make him a go-to for anyone craving something bold, beautiful, or just totally them. When he’s not behind the chair, you’ll likely find him sculpting pottery, strolling the park, planning his next travel adventure, or just vibing to whatever playlist the universe hands him on the drive in. - [Instagram](https://instagram.com/camscolor/) [View Profile](https://www.helmethairworx.com/team/cameron-goff/) --- ## Blog ### [Barbering at Helmet Hairworx: 5 Points of a Well-Designed Haircut](https://www.helmethairworx.com/blog/barbering-at-helmet-hairworx-5-points-of-a-well-designed-haircut/): We've identified five important points that concern most men at one time or another. --- ## Social - [Facebook](https://www.facebook.com/HelmetHairworx/) - [Instagram](https://www.instagram.com/helmethairworx/) - [Google](https://plus.google.com/100458634570942637760/) - [Yelp](https://www.yelp.com/biz/helmet-hairworx-midtown-atlanta-2/)